Lingerie Spring Sale — All Bras 30% Off
SEEMINGLY ELEGANT DESIGN
About Daphale Studios
DAPHALE Studios has evolved from just a fashion lingerie brand to carrying multiples fashion products categories including clothing, lingerie, swimwear, accessories and more. Opening online in 2018 by founder Thao Nhi Le, all the pieces initially were designed in Germany and made in Vietnam. Now DAPHALE Studios has two stores in the heart of Ho Chi Minh City, Vietnam and all of our operation are centralised in Vietnam, from in-house design to production process.
Since the launch in 2018, DAPHALE Studios has conquered milestones Thao Nhi Le never anticipated, with expanding offices, and global reach, going from herself to an entire team, producing sell-out collections, running shows and welcoming new faces as friends of the brand.
Thriving on the principles of empowering women of all backgrounds and sizes, Daphale began with Thao Nhi Le's unstoppable passion for fashion and lingerie, which has now become a destination for women to look for inspiration and pieces that make them feel beautiful, confident and the best version of themselves in. With strong commitment for women empowerment, Daphale continues to distinctly pioneer online shopping experiences to drive community through its online channels, including its website, social media platforms, and friends of the brand.
Each piece is made with love and meticulous details with aims to bring you style, comfort and most importantly confidence when wearing.
Our Journey
“We don’t sell clothes, we sell a lifestyle”
2018
Founded in Germany and launched online selling lingerie, sleepwear and kimonos with worldwide shipping.
2019
Expanded to retail with our first store in D3, Ho Chi Minh City and introduced a clothing line.
2021
Continued growth with a second store in D1, Ho Chi Minh
City & strengthened operations with a new office.
Expanded beyond borders with our collaboration with
Cozy from the US.
2022
Launched a new athleisure line with Daphale Basic and held the first wellness event. Began our collaboration for breast cancer awareness month in October with Breast Cancer Network Vietnam
2023
A groundbreaking year with the first lingerie show in Vietnam, featuring diverse models and artists.
2024
Made our offline debut in Singapore with the first pop-up store and launched the collaboration with a Japanese brand, Amateras.
